Research Manager - The Nielsen Company Pakistan

Role Title   Research Manager

 

Role Purpose       

·         Work with the regional analytics team and provide analytical support to the Consumer Insights teams across MENAP region.

Role Expectations

 

Ideal Candidate

Knowledge and Skills 1.       University degree in Marketing or Statistics 2.       7+ years' experience in data analytics. Data analytics exposure in Market Research agency would be an added advantage. 3.       Should have a working experience and detailed understanding of different techniques for advanced multivariate analysis.  4.       Should have worked extensively on SPSS and/or SAS 5.       Good verbal and written communication skills to be able to write strategic reports   Behavioural traits   Thorough understanding of different analytical techniques Should be able to think through application of the different analytical techniques in research. Be able to run the analysis independently on SPSS/ SAS

 

Key Responsibilities

Champion Nielsen Segmentation and Product suite module Guide research teams with the study and questionnaire design for segmentation and Product suit module Run analysis for segmentation and product suit module using software -Latent Gold and SPSS Work on higher analytical solutions based on client requirements like- Neural networks, Tree Analysis, SEM, Database Tagging etc Drive new product initiatives based on need Accompany client service teams for client meetings/presentations as an analytical expert Collaborate with other researchers/teams on proposals & projects to meet client's research objectives on the subject domain (Analytics) Work on presentations and provide actionable recommendations on subject domain

Interested & eligible students/graduates should apply at their earliest by sending resumes mentioning 'Research Manager' in subject by email to raana.kazmi@nielsen.com 

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